Farquharson/Tedesco on Business Development: Make 'Wicked Easy' Sales Calls

You are mad at Dunkin' Donuts (think "wicked light Starbucks"). Standing and waiting for your morning coffee, you notice a point-of-purchase tent piece proclaiming that you can get a free cup of coffee by signing up for their online loyalty program. You like free, so you make a mental note of the URL, grab your Java and head out. When you return to your computer, you take a few moments to sign up. The e-mail confirmation indicates that you will receive a coupon in the mail. Cool!