#PrinterChatPodcast: Survive or Thrive in 2021

By Deborah Corn

In this episode of the #PrinterChatPodcast, Jamie McLennan, Will Crabtree, and I discuss how to strategically plan for sales and marketing in 2021 – including expanding on 2020 wins and raising prices.

In all honesty, I was surprised to learn that raising prices in a pandemic was on the table, but the guys made some good points. And, if you are going to do it now is the time!

Listen Long and Prosper!

P.S. – If you raised pricing this year please let me know. Would love to have some guests join us for a podcast to discuss. Leave a comment here or please find me on LinkedIn.

0 Comments

View Comments

Categories:
Business Management - Industry Trends

Deborah Corn Author's page

Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, delivering printspiration, education, and resources to print and marketing professionals around the world. Through her site, speaking engagements, live and virtual events, Podcasts from The Printerverse, PrintFMradio.com, and ProjectPeacock.TV, she connects the industry to ideas that drive business forward. Deborah is the founder of International Print Day and Executive Director of Girls Who Print, a global nonprofit supporting women throughout their print and graphic arts careers. She also draws on 25+ years as an agency print producer to help companies build stronger customer relationships. Explore the Printerverse at PrintMediaCentr.com