#PrinterChatPodcast: Survive or Thrive in 2021
In this episode of the #PrinterChatPodcast, Jamie McLennan, Will Crabtree, and I discuss how to strategically plan for sales and marketing in 2021 – including expanding on 2020 wins and raising prices.
In all honesty, I was surprised to learn that raising prices in a pandemic was on the table, but the guys made some good points. And, if you are going to do it now is the time!
Listen Long and Prosper!
P.S. – If you raised pricing this year please let me know. Would love to have some guests join us for a podcast to discuss. Leave a comment here or please find me on LinkedIn.
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.