Standard Register Obtains Eight Xerox Presses
DAYTON, OH—Business forms, labels and digital specialist Standard Register has purchased eight Xerox iGen4 EXP presses. The machines are located in five Standard Register print centers across the country.
To maximize its technology investment, Standard Register worked with Xerox to develop a marketing strategy, which included color sales training and educational seminars, opening new ways for the sales force to engage customers on the benefits of digital printing. Xerox also assisted Standard Register in selecting color management software and developing color management processes.
Through its partnership with Xerox, Standard Register earned the G7 Master Printer Qualification, a stringent process that recognizes the company’s ability to deliver high-quality, consistent color print.
In addition to garnering increased business with the iGen4 EXP presses, Standard Register is expecting productivity gains and cost reductions with the press’ expanded sheet size and bindery capability.