Quad/Graphics' Video Production Services: Lights! Camera! Printer!
Growth on the Horizon
The Bloomington site is hardly an island in the Quad chain. New video facilities are scheduled to open in New York, Boston and Dallas during the second quarter of 2014.
"We're a big company with a lot of creative people, and we're always practicing the best-in-brand mindset, whether it's equipment, resources or software," Norton adds. "That will also be true for all of the new studios. We'll be sharing all the same equipment. They're not standalone video studios; it really becomes a big piece of our video offering that works together. So at any point, we can deploy any equipment or resources to any part of the country. Geographic boundaries don't hold us back because of all the talented people across the network."
Video is a brave new world of marketing communications, and it's growing by leaps and bounds. "Going forward, when you talk about TV commercials, they'll be for the Web, as well as the Netflix, YouTubes and Hulus of the world," Norton concludes. "I don't think we've even scratched the surface yet of where video is going." PI