IWCO Direct’s Website Redesign Showcases the ‘Power of Direct Mail’
CHANHASSEN, MN—Nov. 15, 2012—IWCO Direct, a leading national provider of direct marketing solutions, has launched a revamped website and “SpeakingDIRECT” blog. The redesign helps convey the company’s unwavering commitment to enhancing customers’ marketing performance across all channels through the use of proven and powerful direct mail programs.
The new site provides customers with easier access to current information about IWCO Direct’s postal strategy, creative services, direct mail services and Mail-Gard critical communications recovery services, whether they are working from their desktop or from one or more types of mobile devices.
“The big idea behind our new approach is this: direct mail powers cross-channel marketing programs, drives audiences to action and improves performance across the board—from broadcast and traditional print advertising to social media, email campaigns and other digital channels,” explained Jim Andersen, CEO of IWCO Direct. “Just as we focus on providing the high-speed technology that enables our customers to leverage direct mail as a powerful component of their marketing mix, we want our voice in the industry to be equally fresh, focused and technologically relevant.”
The IWCO Direct home page offers visitors a glimpse of what it would be like to work with the company through a series of visually bold billboards that portray the energetic confidence earned through years of industry leadership, and is intertwined with a sense of fun. Also featured are current posts from the “SpeakingDIRECT” blog and a real-time Twitter feed with the latest tweets from the company.
As visitors further explore the site, the most relevant blog posts for each section are provided on the page. The site also features case studies and a personal look at the leadership team.
IWCO Direct is one of the nation’s largest providers of direct marketing solutions. Earning customers’ trust by collaborating with North American marketers for more than 40 years, the company’s full range of direct mail services includes one of the industry’s most sophisticated postal logistics strategies. IWCO Direct pioneered commingling more than 15 years ago and continues to compress time-to-market and revolutionize in-home delivery targeting with DMLogic. Guided by the “Power Your Marketing™” approach, the company produces highly personalized paper-based and digital marketing programs with impactful design, disciplined execution and measurable response to inspire performance across all marketing channels.