#PrinterChatPodcast: What Is Added Value?
What defines added value for a print customer can be subjective. It can also be missed if a service provider isn’t communicating all they do to help their customers be successful.
This scenario most commonly manifests as the free file fix. File comes in, printers make it all better, and most likely don’t bother to tell the customer.
In this episode of the #PrinterChatPodcast, Jamie McLennan, Will Crabtree, and I define added value from our perspectives, then discuss how to present and offer it to your customers.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
