Print & Media Conference Lands Big Fish for Cross-media Session
CHESTNUT HILL, MA—Sept. 23, 2010—If you think print marketing is dead, then you haven’t dined at Legal Sea Foods lately. Or made a purchase from the online retailer, Zappos.com. These powerhouse brands are reinventing print as a force in their multi-channel marketing mixes with record-setting results. Discover the secrets of their success at the 5th Annual Print & Media Conference on November 3-4, 2010 at the Westford Regency Inn & Conference Center.
Join Legal Sea Foods Director of Marketing Strategy Ida Faber and King Fish Media President and Founder Cameron Brown for an inside look at how these high-profile businesses are positioning print in their cross-media campaigns.
Faber, who oversees brand strategy, directs advertising and public relations in all markets, and manages the iconic restaurant group’s web presence and social media efforts, will talk about how Legal Sea Foods spices up its marketing menu with a blend of print and new media.
Brown, who heads up one of the country’s fastest-growing custom media companies, has over 20 years of experience with print, interactive, video, live events and marketing/advertising. He will discuss the benefits of multi-channel marketing and explain why print makes sense for online retailers such as Zappos. “I’m looking forward to discussing print’s role in multi-channel marketing,” said Brown. “When print is used for its inherent strengths, it can significantly enhance the ROI of your sales and marketing strategies.”
This session is one of over a dozen at the conference, produced by Print Buyers International (PBI), and will focus on the evolving role and value of print in marketing strategies. “I’m especially excited about this brand manager session,” explains PBI founder Margie Dana. “Hearing how marquee brands integrate print with other media in marketing campaigns will energize everyone at the show. I expect this session will be SRO!”