Print Buying UK vs. US: Undervaluing Added Value
This week’s Podcasts from the Printerverse episode could prove to be a touchy subject for some, as Matthew Parker and I talk about charging for added value. Should you be doing it, how are people already doing it, and how do you go about starting if you’re not doing it already?
In this episode you’ll get some tips on how to initiate those potentially difficult conversations and get a fair outcome for everyone involved, and some insight into what measures you can take to make sure you’re getting properly compensated for all your hard work.
Matthew and I differ on some of the points – no surprise there! The podcast was recorded pre-Corona, and the advice still stands. It’s especially poignant now when everyone is resetting relationships and the opportunity to collaborate with new customers has never been more accessible.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.