PRINT 13 Preview: Casting a Wider 'PRINT' Net
What the show will have is a greater variety in the printing garden. For example, the Converting & Package Printing Expo (CPP) has the distinction of becoming the first co-located show in PRINT/Graph Expo history. Admission to CPP is inclusive with PRINT 13 registration. Among the other new wrinkles:
- Two new pavilions have been added. The Photo Finish is dedicated to photo imaging and the popularity of photo books, wide-format imaging and related services. Sidelines, the expanded revenue streams pavilion, is aimed toward new money-making sources from a wide variety of specialty printing.
- The mailing and fulfillment pavilion, Deliver, has been renewed and "re-imagined." The U.S. Postal Service and the Association for Marketing Service Providers (AMSP) were both highly instrumental in helping to give the pavilion a makeover.
- The educational platform shifted its focus, taking a "how to" approach for implementation and execution of products and services for its 70-plus sessions. There will also be "ask the experts" stations on the floor and in the theaters geared toward enabling printers to actuate new and ancillary capabilities.
- Co-located events continue to billow inside the McCormick Place confines. Four years ago, GASC logged 22 events, a figure that has climbed to 34, 49 and, now, 64. Nappi feels it not only validates PRINT/Graph Expo as the central industry event; it is truly wide-ranging, covering the full gamut of today's marketing services providers while offering a little something for neighboring professions (newspapers, designers, creative professionals).
Nappi strongly feels the increase in show attendance is largely due to the success of the co-located events, and he anticipates the upward tick to continue with the exhibition this September.
The Executive Outlook annual day-before-the-show kickoff will once again be preceded by a Webinar preview of the Must See 'ems product and technology awards. A Best in Category winner will be selected from the Must See 'ems pool. A Legacy Award will be given for a technology that is 10 years or older and a former Must See 'ems winner, and the Positively Print honor will be bestowed upon the entity that most effectively promotes the "power of print" message through its organization's campaign. Executive Outlook takes place Sept. 7.