PostcardMania Launches SMB Search Engine and AI Optimization Service

PostcardMania, the $100+ million marketing technology company serving more than 130,000 clients nationwide, today announced that it is adding a new search engine and AI search optimization service to its flagship multichannel marketing campaign, Everywhere Small Business.

Credit: PostcardMania

The new service, called Optimize Search + AI, is designed to help small and mid-sized businesses strengthen their presence in traditional Google search results while increasing their chances of being cited and recommended by artificial intelligence platforms such as ChatGPT and Claude.

Everywhere Small Business currently combines targeted direct mail with matching ads across Google, Facebook, Instagram, Gmail, YouTube and Connected TV. The campaign helps businesses reach targeted prospects repeatedly across both online and offline channels while tracking mail delivery, calls, online impressions, clicks and other activity through one centralized dashboard.

By adding search and AI optimization, PostcardMania expands the campaign beyond generating awareness to also help businesses appear when prospects are actively in the research phase of the buying journey — a stage that's evolving rapidly with the rise of AI.

Search is quickly splintering as AI grows. Consumers are increasingly served AI-synthesized answers when searching — and studies show that these summarized findings suit most consumers as AI adoption is growing rapidly. Recent data shows that AI Overviews have surpassed 2.5 billion monthly active users, while AI Mode has exceeded one billion monthly active users.

At the same time, search visibility is producing less website traffic for businesses. An analysis of nearly 69,000 Google searches found that users clicked a traditional result in only 8% of visits when an AI summary appeared. For most businesses, a decline in website traffic could also mean a decline in leads and revenue.

Add to this that AI has also broadened the factors that influence a business's search visibility. Traditional search engine optimization (SEO) largely focuses on optimizing a company's own website content to boost search result position. While those elements remain important, AI platforms largely draw from information published elsewhere, including directories, review sites, news coverage, third-party articles, and even videos. One study of 75,000 brands found that the top three factors most closely correlated with AI Overview visibility were all off-site. Separate research found that earned media accounted for 84% of AI citations.

Yet, for most small and medium-sized businesses that operate without a dedicated marketing team, optimizing each portion of the AI recommendation matrix can be overwhelming. That's where Everywhere Small Business come in.

"Small business owners cannot afford to ignore this shift in how people search," said PostcardMania Founder and CEO Joy Gendusa. "Search used to mean going to Google and choosing from a list of websites and likely visiting a few of them. But now, AI has displaced that step. Consumers are either asking AI directly for help with making a purchasing decision, or an AI Overview is there at the top of the page to summarize the findings. If your business isn't clearly represented online in a number of places, those platforms are probably going to recommend a competitor instead — and the longer you wait, the more ground you could lose."

Gendusa continued, "I want Main Street businesses out in front of this change so they don't get left behind. Everywhere Small Business already helps them get noticed. Now, we're helping them strengthen what prospects find when they actively search. It creates a much more complete marketing strategy that generates demand, builds credibility and helps businesses get found at the exact moment someone is ready to make a decision."

PostcardMania's Optimize Search + AI service follows a three-month setup process:

Month 1: Analyze — PostcardMania audits the business's Google Business Profile, online citations, website and local search visibility.

Month 2: Optimize — PostcardMania optimizes key off-site listings and provides homepage recommendations covering technical SEO improvements, structure and content.

Month 3+: Build — PostcardMania reviews additional website pages and creates new optimized content on an ongoing basis to strengthen search authority and AI visibility.

Optimize Search + AI is available starting today as an enhancement to Everywhere Small Business campaigns.

The expansion reflects PostcardMania's continued evolution from a direct mail company into a fully integrated marketing technology provider. The company develops results-based campaigns that combine tangible mail, digital advertising, automation, performance tracking and online visibility to help small businesses compete more effectively without managing multiple marketing vendors.

Source: PostcardMania