PODi 2011 Best Practices Award Winners Announced
Honorable Mention: Dermalogica SA and Remata Communications — “Dermalogica Supports Stockists with Web-to-Print Solution”
Best Practices Winner: Self-Promotion Category
Boelte-Hall — “Boelte-Hall Drives Customer Leads”
The great thing about this cross-media self-promotion program is how easily it can translate into a similar campaign for Boelte-Hall’s corporate customers. The clever demonstration of cross-channel marketing tools, like direct mail, surveys, personalized URLs and e-mail, used together to drive traffic to a trade show booth, is a winning concept. This program also clearly shows the importance of an outstanding offer. The architecture, execution, and results (over 12 percent response rate and 25 hot leads) combined to make this campaign a winner.