PODi 2011 Best Practices Award Winners Announced
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The Chick-fil-A program featured direct mail postcards that drove recipients to personalized landing pages where they answered survey questions and activated coupons. They could then enter a sweepstakes by sharing the offer with friends through social networks, email, and SMS. This campaign provided a wealth of information to Chick-fil-A about their customers, including what media channels they use.
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