PODi 2011 Best Practices Award Winners Announced
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Marketing portals continue to be a vital solution for controlling brand and producing collateral materials for local and regional dealers or franchisees. This solution, which services 4,500 Mercury marine engine dealers, a participation rate of over 77 percent, is a prime example of the stunning results a well-designed portal can achieve. With the Mercury Online Marketing portal, dealers can now select and customize numerous marketing products including print ads, direct mail postcards, sale sheets, billboards, and more.
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