Pictorial Offset Is First Printer to Achieve SFI Certification
CARLSTADT, NJ—August 16, 2006—Pictorial Offset Corp., a leader in addressing environmental issues affecting commercial printing for over 25 years, is proud to announce another first – Pictorial is the first printer in the world to achieve Sustainable Forestry Initiative (SFI) chain-of-custody certification.
The company was certified by SGS after an intense audit procedure.
According to Gary Samuels, managing partner of Pictorial Offset, “This SFI certification continues to exhibit our commitment to our customers, our employees, our community and our world. These audits and certifications are not inexpensive, but we believe that a third-party validation is a testimonial to our core beliefs. Everyone who knows Pictorial knows that the environment – protecting it for our grandchildren’s great grandchildren – is of great concern for us. It’s the ‘right thing to do’ and it’s what we believe in very strongly. By making these beliefs and achievements public information, we are providing our customers a unique value they can’t get anywhere else.”
The SFI program is a comprehensive system of principles, objectives and performance measures developed by professional foresters, conservationists and scientists, among others, that combines the perpetual growing and harvesting of trees with the long-term protection of wildlife, plants, soil and water quality. There are currently over 150 million acres of forestland in North America enrolled in the SFI program, making it among the world’s largest sustainable forestry programs. To ensure forests are protected, the American Forest & Paper Association (AF&PA) developed the SFI program to document the commitment of their members and the program’s licensees keep our forests healthy and practice the highest level of sustainable forestry. Since 1994, AF&PA has asked 17 members to leave the association for failing to meet the SFI Standard.
The SFI Program is overseen by the Sustainable Forestry Board (SFB), an independent 501(c)3 organization, which is responsible for maintaining and enhancing the SFI Standard and verification procedures. The SFB has 15 members, two-thirds of which come from a wide range of non-industry interests, including: environmental/conservation organizations; public officials (state and/or Federal agencies); professional/academic groups; logging professionals and, non-industrial landowners. The remaining five representatives on the SFB consist of AF&PA members