'Pick-Me-Up' Shaped Snake Fold Box Insert: 60-Second Fold of the Week
This distinctive Snake Fold design played a very important role in the unboxing of a "pick-me-up" gift box that was sent to a network of 600 entrepreneur-members of ROI Community, an organization that connects Jewish leaders from around the globe.
The piece was art directed and engineered by Eli Kaplan-Wildmann and designed by TOMMY AND YOU as a way to express the organization's gratitude for its members' efforts to make progress, stay positive, and build momentum during a difficult year. This Snake Fold has a story to tell, and you won't want to miss it!
How was the "Pick-Me-Up" Shaped Snake Fold Box Insert produced?
Folding Style: Snake Fold
Design: Creative Direction and Paper Engineering by Eli Kaplan-Wildmann / Graphic Design by TOMMY AND YOU
Client: ROI Community
Printer: MeirGraph Printers, Tel Aviv
Paper: 80 lb Uncoated Cover
Size: Folded: 4.25" x 4.25"; Flat: 12.25" x 12.25"
Printing: Printed 4/4 digital, 650 qty.
Finishing: Die-cut, Score, Hand Fold
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.