Fast-track Firms — Movin’ On Up
Prisma Graphic, Phoenix
Most Recent Fiscal Year Sales: $20 million
Previous Fiscal Year Sales: $14.9 million
Percent Change: 34 percent
When Bob Anderson took over Prisma Graphic in 2000, it had zero clients, zero sales. In its past life, the company had been a high-end boutique printer. But when the sales team left and took every account with them, Prisma was ready to go belly up.
Anderson bought the business, and now it’s one of the largest commercial printing operations in Phoenix.
Prisma, a heatset web and sheetfed printer, produces everything from business cards to brochures, but Anderson says the firm has become more of an information handler. “Now we offer digital printing (including variable data), customization, Web-to-print and online fulfillment.” The client base is impressive, with national accounts that include major airlines, hotel chains, restaurant chains, national realtors and industrial companies, to name a few.
“I’m a selling president,” says Anderson, who brought in the Fortune 500 companies to Prisma’s client base. “Part of our sales strategy has been to provide online printing solutions. We’re filling orders over the Internet, using our own software, and it’s been very successful. Between 30 and 40 percent of our business is done via the Internet, and 15 to 20 percent of our business is non-print.”
Prisma Graphic is a different kind of company, Anderson stresses. “We’re the face of the future.
“When I bought the company in 2000, we started out with no business. By 2006, we were doing $20 million in sales,” he concludes. “It’s been a great ride and a lot of fun.”
JohnsByrne Co., Niles, IL
Most Recent Fiscal Year Sales: $61.5 million
Previous Fiscal Year Sales: $40 million
Change: 54 percent
As a privately held, family owned company, Corey Gustafson says he’s honored that JohnsByrne is being recognized as one of Printing Impressions’ 2007 fast-track firms. However, his first inclination was to decline the recognition.