Personalized Magic 8-Ball Mailer: 60-Second Fold of the Week
This week's solution is a show-stopper! We can't put this Magic 8-Ball Mailer down, and you'll be amazed at the production techniques and care that went into this powerful, personalized mailer for 2,000 lucky customers.
We're still asking it questions! Do not miss this week's EPIC folded format from Impress Communications in Chatsworth, Calif. - it's out of this world.
How was the Personalized Magic 8-Ball Mailer produced?
Folding Style: Custom dimensional format
Design and Production: Impress Communications, Chatsworth, Calif.
Paper: 18-pt. C1S
Size: Varied. Shipper box is a 5˝x5˝x5˝ cube. Magic 8-Ball is approximately 4˝ wide x 3.5˝ high. Answer ball is approximately 3˝ wide x 2.25˝ high.
Production: Base and shipper box printed 4/4 on flexo silver, and then coated with specialized UV Atomic Sparkle reticulation formula. Magic 8-Ball is printed black with soft-touch coating on one side, foil on the back side (interior) and laser etched and cut with personalization on the Highcon Euclid III. Answer ball is printed four-color underneath foil stamp. All printed on a custom-configured eight-color Komori press. 2,000 qty.
Finishing: Laser cut/etch with personalization on a Highcon Euclid III, add plastic view window and hand assemble (took about one week).
Budget Rating: Moderate - High
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.