Map Builder—Web-to-print system specifically for creating transportation maps based on a customer’s needs. “The single most important literature piece for sales is our custom transportation map,” according to Roadway’s Lyman.
Using conventional processes, the company produced around 500 maps a year. By comparison, it produced more than 2,700 maps in the first nine months that Map Builder was available. Finished pieces can now be generated and delivered in no more than two days, whereas it used to take one to two weeks for a designer to produce a map.
Speeding Up Creative
Virtual Sales Center—Tool for creating, tracking and analyzing responses to personalized e-mails and electronic sales materials.
Fulfillment—Web-based finished inventory ordering and tracking system.
Roadway Express says reaction to the new Literature Center has been uniformly positive. Online ordering and tracking of orders for collateral have enabled the company to reduce its support staff by 20 percent and cut its literature warehousing requirements by 40 percent. Plus, the time to create and produce literature has been shortened dramatically.
The transportation company’s sales representatives value the high degree of customization they now can incorporate into collateral materials, along with the faster time to market.
Once the system was online, approximately 30 percent of Roadway’s printed material was switched to being produced on a variety of digital presses. It expects that percentage to grow by 5 to 10 percent over the first few years the system is in use.
HKM continues to do a portion of Roadway’s printing and says it expects to see continued growth in overall demand for its digital printing services. Output from its HP Indigo presses accounted for about 15 percent of the company’s business at the start of the year and HKM projects that portion to grow by another 10 percent in 2006. PI