One important benefit of the activity is not in the print promotions. Rather, it lies in the effective management and tracking of the data that is required as a foundation for the personalized printing. The process of doing performance checks, cleansing and tracking the effectiveness of the data within the campaigns provides solid customer data, useful reports and measurable results.
This case study comes from PODi's annual Best Practices in Digital Print research, the largest collection ever assembled of successful digital printing projects. PODi is an industry initiative with hundreds of member companies, including executive board members EFI, HP, IBM, NexPress, Pitney Bowes, Quark and Xerox. Membership in PODi is open to most types of companies and organizations involved in digital printing. Visit www.podi.org for more information.