PBM Graphics — True to Their Heritage
Jones feels that the commercial printing market is growing at a slower pace than PBM’s desire to grow, thus the greatest challenge is in garnering a larger market share.
“Distribution for most printed materials for our customers—at least 70 percent—is done east of the Mississippi,” Jones says. “Therefore, distribution costs are dramatically different. Not just in ancillary products, but what we do in commercial printing.”
One way PBM was able to augment its market share was by extending its reach into other geographic markets. Richey notes that the company has been able to grow markets outside of its boundaries by setting up satellite offices. Hoboken, NJ, was the first regional office, followed by expansion into Atlanta, Indianapolis and Philadelphia.
“(These expansions) enable PBM to capture business from corporations in other regions that wouldn’t normally think of using a Carolina printer,” Richey says.
In the prepress department, overseen by Wayne Bailey, corporate prepress manager, PBM Graphics boasts a Creo Prinergy CTP workflow, two Creo Trendsetter platesetters and a host of digital proofing options such as an HP 5500, Creo Trendsetter Spectrum and Fuji color proofing systems.
On the digital printing side, PBM continues to add gear to meet customer requirements for short run, quick-turnaround projects that may include variable data.
On the iron side, a fleet of 16 sheetfed offset presses in the 40˝ format includes 11 six-color Komori Lithrones, eight of which have aqueous coaters and UV capabilities. A pair of Goss M-110s comprise PBM’s half-web arsenal, which is poised to enter the full-web printing realm with the startup next month of a six-unit, 16-page Komori 38S press equipped with QTI closed-loop color and register controls. It is the first installation of a Komori 38S full-web press in the United States.
“What impressed me the most about the new Komori web model is its innovative design and the electronic learning software programs, which will definitely enhance the ease of operation, as well as enable PBM to provide customers with unequalled quality of product and service,” says Ralph Black, PBM corporate web press manager.