PaperSpecsGallery.com Presents: Lonohana Estate Chocolate Packaging
If there’s anything more heavenly and luxurious than chocolate, it has to be local chocolate enjoyed in that paradise on earth, Hawaii. Deb Viola of Viola Design took that experience one step further by packaging Oahu’s limited edition Lonohana Estate Chocolate in an award-winning, exotic wrapper that looks as natural as the ingredients that go into this mouth-watering confection.
The objective? To create a luxurious package that feels elegant and Hawaiian, yet still keeps production costs as low as possible.
To accomplish this, Deb worked closely with Aslan Graphics and Moquin Press to produce a single, intriguing packaging system for all five varieties of chocolate.
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Based on the concept of a Japanese gift box, the chocolate bar packaging does not use any glue, but rather two sets of interlocking flaps in the shape of cacao leaves. The abstract leaves are visually enhanced with a subtle, shadow-like PMS color printed UV offset, and sculptured registered emboss applied to Neenah Classic Woodgrain Bare White Cover.
Between the emboss and the Woodgrain feel, it’s so tactilely engaging that it’s almost impossible to put it down. (This common outer shell for all the different varieties also allows for a larger common production run.)
Next, Deb designed bellybands that were digitally printed on 80 lb. Neenah Classic Crest Bare White Text with a different accent color used for each of the five different flavors. Handwritten batch numbers and “best by” dates complete the “handmade” feel of this artisanal delicacy, even as it prevents the packaging from opening.
The effect is modern, yet with a distinct island feel – perfect for locals who want to shop local. And if tourists pick them up to bring back to friends and loved ones back home as an authentic souvenir of Hawaiian culture, so much the better.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.