PaperSpecsGallery.com Presents: Karman Jewelry Edge Collection (Video)
"The packaging design by Edinas Paper for the Karman pieces reinterpret the character of the jewelry line in paper while keeping function and protection also in focus." — Edina Németh, Designer
Everything is deemed “edgy” in today’s in-your-face climate, yet few things actually take that term as literally as the Edge collection from Karman Jewelry. Not only can you adorn yourself in accessories seemingly plucked from Donald Duck’s MathMagic Land but the packaging itself is a celebration of triangles and trapezoids and, well, edge.
Before we dig into the packaging, it might help to better understand the jewelry itself.
“The Edge Collection is based on geometric uniformity and symmetric beauty,” explains Edina Németh, whose Edinas Paper created that packaging. “The juxtaposition of hard and soft is present in both the material and colors used in the collection. For instance, the designer further softens the use of white plastic with a softer pastel layer. In addition to adding a visually dramatic effect it makes certain pieces, such as bracelets and necklaces, more comfortable to wear.”
What better way to package such treasures than by using three different boxes — in progressively larger sizes — each featuring an unexpected edge.
Click here or on the video below to watch the video:
“In keeping with the exclusivity of Karman Jewelry, Edge pieces are available in a special packaging fitting the design of the jewelry collection,” says Edina. “The use of strictly geometric shapes simplified to the extreme gives the collection’s minimalist packaging an exciting, spatial composition that reflects on the jewelry line ... The material used for the packaging allows for a rhythmic flow from triangle to rhombus. Harsh edges and angles intermix with planes in an exciting spatial sequence.”
Printing is at a minimum here — it’s all about those hand-sculpted edges. The choice of Arjowiggins’ Rives Linear Bright White is an inspired one for the outer shell as the fine vertical lines that run through it only add to the boxes’ overall geometric sophistication.
Reader’s note: Absolutely no puns on the word “edge” were used in this Gallery entry.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
