PaperSpecsGallery.com Presents: Chez Christophe
Just as the taste of a wine is influenced by the region in which its grapes are grown, the taste of a fine chocolate can be shaped by the land in which its maker came of age and learned the craft. To celebrate its 5 year anniversary, Canadian chocolate bar Chez Christophe wanted to capture the spirit of their native Switzerland in its packaging. What design studio Arithmetic came up with did that and something more impressive still: It encouraged chocolate lovers to slow down and enjoy the unwrapping experience.
Bringing the Alps to the Packaging Experience
Since opening its doors in 2013, the chocolatier’s packaging had all been designed by founders Chef Christophe Bonzon and his wife, Jess; by 2018 they both thought it time for a change. They wanted something that would not only be elegant, modern and classy, but also something that would reflect the high quality ingredients that go into every confection they make.
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Inspired by the couple’s love for Art Deco, Arithmetic found in the lacquer designs of Swiss artist Jean Dunand (1877-1942) a geometric style that lent itself nicely to chocolate bar wrappers.
To suggest the peaks of the Swiss mountain range – a region known for producing some of the highest quality chocolate around – they offset printed triangular shapes in 2 different shades of Blue on 250 gm (170 lb.) uncoated Fedrigoni Tintoretto Neve. Hot stamped gold foil line work also mimics the Swiss Alps. A matching label boasting Gold foil and printed details about the confection inside completes this warm, sophisticated look. Each variety of chocolate bar features a different design using these elements, which are also used for the assorted-chocolates gift boxes.
A Slow, Sweet Packaging Experience
Determined to make the chocolate bar opening process feel less like the hurried frenzy it usually is and more like opening a present, the designers engineered a dieline that purposefully slows down the whole unwrapping process. In this way, the texture of the paper, the wording on the package and the scent of the chocolate all come together to make the opening of each Chez Christophe bar an experience.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.