PaperSpecs Presents: Sustainable 'Luxe Pack in Green' Awards
When you’re designing awards for Luxe Pack, one of the biggest packaging trade shows there is, the pressure to come up with something amazing is intense. And when the theme of the awards is sustainability, what you come up with must be as eco-friendly as it is eye-catching. No problem, said Corporate Image, which created 3 impressive “Luxe Pack in Green” awards…and clever packaging to put them in, too!
To both emphasize the raw, natural qualities of sustainability and call to mind the dignity of marble trophies, Corporate Image (https://www.corp-image.com/) began by covering the gray Eska board that makes up the award box with Winter & Company’s stone-like Corvon Rock paper.
But this isn’t just ANY box, mind you, but a snazzy rigid gatefold box, its 2 panels held tightly shut by this subtle yet fabulous square closure.
It consists of a 2mm piece of gray Eska board wrapped in Black Corvon Senzo, which has a distinctive soft-touch feel. A flatbed LogoJET printer was then used to layer Bright White and Green ink directly onto the substrate. The layering raised the ink, giving it a finger-pleasing tactile effect.
And the Oscars, where each envelope features the respective category – here each closure features the name of the particular award housed inside the box.
Magnets on the back of the piece’s 4 corners allow it to keep the box firmly shut.
Removing the closure creates a memorable unveiling experience as you lift open the panels, giving you your first glimpse of the trophy within. The interior sides of the gatefold panels are also lined with that soft touch Black Corvon Senzo and printed using the same UV printing as the closure.
Now if you think the awards packaging is something, just wait until you see the trophies inside! There are 3 awards in all: one for Corporate Social Initiatives, Best Sustainable Product, and the People’s Choice Award, the last of which looks an awful lot like the Oscar.
Each is built from multiple layers of die-cut colored Eska board for increased stability. The different award shapes were digitally cut and feature UV printing – 10 different colors across all 3 awards, applied directly to the raw board – to create impressive 3D effects.
For example, note the different shade of Red printed on the Red heart of the Corporate Social Initiatives Award, which gives it an added dimension. The tray holding the award in place is made from the same Mint Green Eska board, only wrapped in Corvon Rock.
These colorful die-cut pieces give the trophies an eye-catching look, and lend them a finger-pleasing tactile quality, too.
Not only are these awards visually stunning, but Corporate Image’s insistence on using boards and substrates made from post-consumer waste, as well as the way they discouraged discarding of the packaging by making it part of the actual trophies, brilliantly emphasized the Luxe Pack award’s sustainability theme.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.