Surviving the Sustainability Maze
They rely on you to know it all. Advising your clients will not only establish you as the expert, it will help you gain your client’s trust, and trust is what long-term relationships are built on.
Lead the way. Put aside the long-lasting feud between designers and printers, and respect your clients for who they are. Designers are not hired because they know printing processes inside and out, but because of their vision, their creativity and their ability to solve communication problems for their clients.
- Companies:
- Neenah Paper
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
