Surviving the Sustainability Maze
Every bit helps. But don’t give up. Even if their desirable logo is not within reach, make sure to include a “printed on...” sentence on the back of the piece. And, in some cases where FSC certification is not available (i.e., cotton or synthetic papers), it is currently the best way to spread the word.
So, help your clients, guide and protect them, and show them you care. There is a lot of confusion out there, but you can help. With more than 1,800 recycled papers and 600 FSC-certified papers to choose from—and more added every day—your clients don’t have to be afraid that they’ll be constrained in their options, and they’ll feel good about making a smart choice for their project and for the planet. PI
About the Author
Sabine Lenz is the founder of PaperSpecs, the first interactive paper guide specifically designed for the design/print industry. For 15-plus years, she has been a graphic designer in Germany, Australia and the United States. Lenz worked on design projects ranging from corporate identities to major road shows and product launches. Seeing designers struggle to stay current with new papers and paper trends inspired Lenz to create PaperSpecs and publish a weekly e-newsletter, PaperTalks. She can be contacted at firstname.lastname@example.org.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.