Rolland Realigns Sales, Marketing Structure to Further Drive High Margin Sales
SAINT-JÉRÔME, Quebec—December 21, 2015—The year 2015 has been outstanding for Rolland, greatly due to a strong focus on targeted markets and customers. Consistent with this approach and to provide the scale and focus to further drive high margin sales in 2016 and beyond, the sales and marketing structure is realigned in the following way:
Renée Yardley joins Rolland as vice president, commercial sales, Canada and North American marketing.
Yardley was previously vice president, sales and marketing for paper at Tembec. The Canadian sales, North American marketing and Canadian customer service teams will report directly to her. She will be responsible for the development of sales and new fine paper products, as well as the execution of Rolland's marketing and communication strategy.
Normand Champagne, vice president, sales and marketing, will lead the Security Paper business.
He will be responsible for sales, marketing and new product development for security paper, which has been a highly strategic business for many years. This focus will help drive this business growth and maximize long-term profitability.
Robert Ferragina, vice president, commercial sales, U.S., will remain focused on U.S. sales growth, customer service and merchant development.
Ferragina has played a key role in growing Rolland presence in the U.S. market with strategic customers while building out the U.S. sales team.
The focus of the new sales and marketing group will be three strategic areas: Fine Papers, Security Paper and Recycled Pulp.
Rolland's management team is excited about these changes and confident that they will contribute to the company success.
Headquartered in St-Jérôme, Quebec, Rolland Enterprises is the market leader in the production of specialty uncoated fine papers with the undisputed highest standards for environmental sustainability. The company produces fine papers with biogas energy and up to 100 percent recycled content for many sectors including security printing, as well as the commercial, office, government and education markets. Rolland's facilities include a Paper Mill and Converting Center in St-Jérôme, Quebec, as well as deinking facilities in Quebec and Wisconsin.