Openfirst Installs Three HP Indigo Press 5000s
PALO ALTO, CA—August 23, 2006—HP today announced that Openfirst, a Quad/Graphics company that specializes in targeted one-to-one marketing communications and information management, has installed three HP Indigo press 5000s to create new targeted business communications for a national client base.
The HP Indigo press 5000s support the Milwaukee-based company’s ongoing mission to boost customer value and retention through strategic print and electronic programs. The firm, which sent out more than 500 million pieces of mail in 2005, specializes in leveraging integrated databases and transactional marketing opportunities. The liquid ink offset quality and up to 7- color capability of the HP Indigo press 5000 enables Openfirst to accurately capture and respond to essential corporate branding requirements.
“The HP Indigo press 5000 is designed to execute high-impact promotional messaging applications that enhance revenues for printers and their enterprise clients,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “For print providers serious about leveraging future opportunities for growth, HP Indigo is the high-volume digital color technology of choice.”
Serving clients including national automotive dealership networks, major financial institutions, telecommunications companies, national retail chains and non-profit organizations through its production and distribution facilities in Wisconsin and Virginia, Openfirst holds a substantial share in the direct mail, localized marketing and statement processing markets. It is also on the leading edge of development for solutions that show how statements, direct mail and marketing are merging. Companies that mail monthly statements to customers, for instance, know that these documents will be opened and read by everyone who receives them. As a result, statements have become a delivery vehicle of choice for high-quality one-to-one marketing communications.
To develop marketing materials for statement mailings, Openfirst helps clients link their marketing and financial databases to pair statement recipients with the most effective marketing offers. These significant new “unified marketing” opportunities are then fulfilled with offset-quality variable-data printing from the HP Indigo press 5000.