Openfirst Installs Three HP Indigo Press 5000s

PALO ALTO, CA—August 23, 2006—HP today announced that Openfirst, a Quad/Graphics company that specializes in targeted one-to-one marketing communications and information management, has installed three HP Indigo press 5000s to create new targeted business communications for a national client base.

The HP Indigo press 5000s support the Milwaukee-based company’s ongoing mission to boost customer value and retention through strategic print and electronic programs. The firm, which sent out more than 500 million pieces of mail in 2005, specializes in leveraging integrated databases and transactional marketing opportunities. The liquid ink offset quality and up to 7- color capability of the HP Indigo press 5000 enables Openfirst to accurately capture and respond to essential corporate branding requirements.