OneTouchPoint and PrintMailPro Reach Pact Regarding Austin, Texas, Plant Closure

Hartland, Wisconsin-based OneTouchPoint (OTP) recently finalized a deal to divest its Austin, Texas, printing plant’s local accounts and some of its production equipment to PrintMailPro, a commercial, transactional, and direct marketing print and mail provider with two facilities in Austin and one in Dallas, Texas. Financial terms of the transaction were not made public.

The Austin plant — formerly Ginny’s Printing, which OTP had acquired in 2011 — will close on March 28, 2025, according to Casey Rush, OTP’s vice president of marketing. Impacting a total of 73 OTP Austin employees, she told Printing Impressions 43 of them were offered positions at PrintMailPro, and five workers will remain with OTP, working remotely.

“We are committed to a seamless transition with no disruption in service to the transitioning clients," said PrintMailPro CEO Keith Daboub, in a statement. “And toward that end, we look forward to welcoming many of the key OneTouchPoint personnel that they know and trust into the PrintMailPro family.”

In addition to the divestiture, OPT has entered into a production sourcing agreement with PrintMailPro. OTP has retained key production equipment and contractual and/or national-based accounts, which are being shifted to other OTP production facilities. This includes its 150,000-sq.-ft Hartland, Wisconsin, plant; 75,000-sq.-ft. New Berlin, Wisconsin, warehousing and fulfillment operation; 50,000-sq.-ft. Tempe, Arizona facility; and/or its 100,000-sq-ft. Denver, Colorado, location.

Where OTP Is Making Investments

Rush revealed that OTP has increased the production space at the Hartland plant by 9,000 sq. ft. It will also be expanding its second and third shift to full capacity there to enable a more centralized production center and to ease shipping burdens. “Our Hartland location will become a center of excellence for grand-format needs, along with supporting our alcohol and beverage customers,” she noted.

OTP serves more than 3,000 brands, including Fortune 500 companies in the manufacturing, healthcare, healthcare insurance, financial services, alcohol and beverage, franchise, and retail industries. It provides localized marketing capabilities, brand management, commercial printing, and complete production and fulfillment services.

“We know it is imperative that as consumer expectations evolve, we continue to transform,” said OTP CEO Dave Holland, in a prepared statement. “As we look at the business challenges our clients face, macroeconomics, and how best to support our customers, we identified that the consolidation to centralized operational sites and the divestiture of localized transactional accounts will allow us to focus on the complex, nationwide distributed marketing and highly regulated PII/PHI recurring communications in which we excel,” he added.

Holland was hired as the CEO of OTP in April 2018. Prior to that, he had most recently served as president of DataSource, a provider of managed marketing services to the restaurant industry.

OTP was ranked No. 37 on the 2024 Printing Impressions 300 ranking (click here to access the full list), reporting most recent annual sales of $142 million. OTP is a holding of Miami, Florida-based private equity firm ICV Partners, which also includes direct mail printing specialist SG360°, located in Wheeling, Illinois, among its holdings.

PrintMailPro Continues Growth Trajectory

The addition of the new local accounts and some of the former OTP Austin plant workers will help fuel further sales growth and production capacity at PrintMailPro. This latest transaction comes on the heels of its November 2023 acquisition of Horizon Printing & Mailing, an offset printing plant located at 2111Grand Avenue Parkway in Austin, which specialized in political printing.

That supports PrintMailPro’s other Austin facility at 9011 Tuscany Way, which provides commercial and digital narrow- and wide-format inkjet printing, warehousing, and fulfillment. Housing a Canon varioPRINT iX3200 series cutsheet color inkjet press and a Kirk-Rudy FireJet inkjet printer, Daboub said the plant serves a variety of vertical markets, including healthcare, finance, nonprofits, utilities, and retailers. PrintMailPro’s Dallas operation, on the other hand, primarily outputs transactional mail using a pair of Canon ColorStream 4/4 inkjet web presses.

He also noted that PrintMailPro just added another site for storage and distribution, which brings the company’s total footprint to more than 100,000 sq. ft. and approximately 150 employees.