One Sales Step in the Right Direction

Good morning!

I’m trying not to record these sales tips too far ahead since part of my goal is to keep them relevant and current with what’s going on. But if my guess is correct, the level of boredom and anxiety you are feeling right now is increased dramatically in the seven days it’s been since I committed this thought to paper and camera. If that’s the case, this idea I have mentioned before is once again quite relevant…

Inside all of us is a tape recorder. Whenever we do something stupid or bad news comes our way, the “Play” button gets pushed, followed by “Replay” over and over and over again. For example, you have likely suffered a financial loss because of the coronavirus. I’ll bet your tape recorder is reminding you incessantly.

How will you pay your bills?

Are you about to get fired?

Will your customer still be a business when this is over?

Am I wrong?

I don’t mean to oversimplify and would never be so bold as to minimize your feelings, however I will suggest a strategy for getting out of this seemingly endless loop.

First, allow it. That is, acknowledged that something serious has occurred and yes, there will be hard times. But…

Each time that tape begins to play and you start to get reminded of the negative, fight to return to the present moment. We can’t do anything about the past and worrying about the future solves nothing. Only the present moment matters.

What can you do right now that will make a difference?

What one action could you take?

There is no quick fix to the anguish we are feeling. The best we can do is to stop ourselves from dwelling on the negative as quickly as possible and shorten the time it takes to get back to the here and now where sales action can be taken so that our future is more positive.

Next week, I will give you another strategy, one that quite frankly changed my life.

I coach sales reps weekly on how to grow their sales. Go to BillFarquharson.com and click on the “Training” link in the header for more information or to contact me and discuss your sales challenges.