We absolutely utilized the show for a lot of our early 'intelligence' work. This project began during the summer of 2002 when three of us at Valpak were pulled from our 'day jobs' to consider how we could manufacture our products differently. One of the first things we did was travel the tradeshow and conference circuit. We attended GRAPH EXPO later that year as well as other events (we went to Chicago a lot, mostly in the winter!), as we tried to get a feeling for what technologies were out there. After meeting many of the equipment manufacturers, we visited those who were using the equipment to find out what worked well and what didn't. We knew early on that we needed to identify good partners with whom we could develop solid relationships and ended up selecting our partners from among the companies and contacts we made during our fact-finding phase.