On-demand Printing--Directions for Digital Output
The firm also offers full-color on-demand solutions, running a Xerox DocuColor 40, Canon CLCs and a Heidelberg Quickmaster DI. "We were in the color-copy business," Sepanski notes. "We went digital right after the advent of the RIP."
On the color side, Royal is producing a lot of fast-turnaround brochures containing time-sensitive data. "If a client needs 5,000 or 10,000 color copies the next day, we can do it," Sepanski declares. "The more color equipment we add, the more color printing we sell—and that's new business, not work taken away from the other machines."
Royal will also preprint pages on its Quickmaster DI then customize them on the 6180. "The key to success is educating clients about how their business is applicable to digital printing," Sepanski explains. "We're often dealing with large clients that have been doing things a certain way for many years."
He is anticipating 15- to 20-percent annual sales growth—and the need for constant technology upgrades. "The minute we don't have the horsepower to handle current and new projects, we're in trouble," Sepanski acknowledges.
ARMED WITH an arsenal of Xerox DocuTech 135s and powerful database capabilities, Document Xpress, in Savannah, GA, had earned its stripes as a provider of on-demand printing and comprehensive direct marketing services.
Recently, the firm boosted its firepower with several digital color systems: two Canon CLC 1000s and a ColorMax-600 wide-format printer.
"Digital color gives us an advantage over conventional offset printing companies," asserts Peter Larmey, marketing coordinator. "We can print 500 business cards in a day at an attractive price."
Clients are satisfied with the quality of digital output, Larmey adds. "We're achieving sharp, deep colors at very high speeds." Typical products are brochures, promo pieces and posters.
He expects that Document Xpress, currently a $7 million operation, will double its overall revenues this year, due in large part to the new color machines.