On-demand Printing--Directions for Digital Output
The technological cornerstone of the operation is T/R Systems'
MicroPress cluster printing system. "With the MicroPress, we can grow according to our actual market needs rather than buy a high-priced press and then try to convince people to use that equipment," Hoffmann reasons.
Currently, Delta Direct has half a dozen PressDirectors controlling 16 color and 12 black-only engines, along with four full-duplex 11x17? Minolta CF900s.
"I have no plans to get back into offset," Hoffmann emphasizes. "I want Delta to be fully digital."
Products and applications include short-run books, personalized catalogs, collateral pieces, brochures, customized mailings and industrial publications. Hoffmann estimates that 50 percent of Delta's work incorporates variable data.
One noteworthy job was a scratch-off contest piece. The shell was preprinted conventionally, then Delta Direct used the MicroPress to add personalized information and create the scratch bar itself.
The company is simultaneously sophisticated and simple. "We believe in sticking to the basics—demonstrating commitment to customers and concentrating on the consultative sell," Hoffmann says. His printing background has given him a "good handle" on business and customer development.
Priorities for '98 are process control and improvement. "We just want to be best at what we do," Hoffmann concludes.
"DIGITAL PRINTING offers a speed advantage," Tom Sepanski, a partner at Royal Impressions in New York, states flatly. And when time is money—which holds true for many of Royal's clients, including investment banks, other financial institutions and retailers—every second counts.
In its latest effort to push the pedal to the metal, the $8 million, 40-employee firm has added a 180-ppm Xerox DocuTech 6180. So, what are Royal's impressions?
"The 6180 works in conjunction with our DocuTech 135 to form a powerful alliance," Sepanski reports. "We can scan in on one and output on the other. Plus, we're getting a lot of horsepower—we can run more than 50,000 impressions an hour." The new DocuTech has also boosted Royal's variable-data capabilities.