Case Paper Announces Free ‘Paper Pro’ App for All Apple and Android Mobile Devices
HARRISON, NY—March 21, 2013—Case Paper believes an educated customer is a more satisfied customer. The 70-year-old paper supplier and converter sees great value in anticipating its customers’ needs, and providing accurate answers. Now there’s a free app for that—Paper Pro.
Not that Case Paper’s staff of 65+ sales representatives minds fielding questions. In fact, that’s another great time to educate current or new clients. Often, customers call to ask about a specific paper grade that, for whatever reason, they are stuck on. Case Paper sales reps relish the opportunity to expand customers’ horizons and open their eyes to attractive options that they hadn’t considered before. It turns out, education and sales can go hand-in-hand.
Paper Pro is also a handy, everyday tool for printers, suppliers, and packaging professionals that need to spec orders, price out options, or calculate quantities or weights. Only a few finger taps separates the user from the information needed when on the front lines of a printing or packaging project.
“We made all the Paper Pro calculations truly dynamic, so there are multiple ways to use the app,” says Simon Schaffer, chief marketing officer at Case Paper. For instance, the user can use the Linear Footage calculator straightforward to determine the linear footage of a roll of one of 11 different papers from their Roll Width, Roll Weight, and Basis Weight. Or the user can use it in reverse to calculate the Roll Weight by inputting the width, linear footage and basis weight.
With Paper Pro, users can even look at the formula for each calculator by hitting the “info” button, and can also copy the complete calculation results for later use, or e-mail the results to a client or customer right from the app. And if the user is switching between apps and doesn't shut down the app completely, Paper Pro holds the results of the last calculation made in each calculator, just in case.