Graph Expo Review: Postpress - Leveraging the New Normal
Muller Martini showcased one of the more unique press conferences, providing an in-the-round presentation for reporters on a rotating gallery stage. Among the products in a three-minute shotgun presentation: the Sigma digital book production system (in-line, near-line and off-line configurations, with up to 1,000 variable length, width and thickness books per hour), the Orbit trimmer and the Primera E140 digital saddlestitcher.
Werner Naegli, president of Muller Martini USA, said it has been a fruitful year for his company, with brisk activity in new, used and remanufactured machinery, along with equipment relocations. Though the volume of purchases in the market is below past years, he feels there are niches of real activity and real interest. “We’re building our digital initiatives and showing real solutions,” Naegli explains.
Heidelberg USA continues to grow its substantial client base by emphasizing post-sales support. Dan Mauer, vice president of postpress product management, notes that Heidelberg’s booth was teaming with activity. “The sense I’m getting is that there’s some optimism,” he says. “It seems that everyone who comes in here is looking for a custom solution; consequently, we look to offer products that will enable printers to provide more value to their clients.
“We’re working with customers in a more consultative way, as opposed to just selling them the box,” he adds. “If you want to solve a problem, we’ll help you get there.”
A Cut Above
One of the showcase items in the Heidelberg booth was the Polar 92XT Plus with Compucut and barcode scanner (Polar is the predominant guillotine cutter for commercial printers in the United States, according to Mauer). Also prominent was a Ricoh Pro C901 Graphic Arts Edition digital color press equipped with Heidelberg’s in-line bookletmaker and cover imposer.
On the Kama side, Heidelberg promoted the ProFold 74 folder/gluer and the ProCut automatic diecutter/foiler, both of which cater to short and long runs in the digital packaging realm, as well as specialty work.