Nekoosa Uses Augmented Reality, Synaps Polyester Papers for P-O-P Applications
NEKOOSA, WI—March 31, 2015—Nekoosa Coated Products introduced a new concept in restaurant tabletop displays with the 'Hoops Madness' game. The combination of augmented reality and Synaps polyester papers created a stir at the Dscoop and Global Shop conferences earlier this month.
Nekoosa demonstrated the Synaps product's usability in food service and restaurant applications like table tents, placemats and menus. The company worked with its agency, Rockford, IL-based TREKK to create a unique augmented reality (AR) experience that would bring the gamification concept to life in a real-world application.
At the shows, table tents printed on the Synaps OM 10 mil. were used as the trigger to launch an augmented reality basketball game. Attendees scanned the table tent with an AR app on their mobile devices to start game play. Up to four players could participate in any one game, choosing from one of three challenge types: practice, prep or professional.
Each player had 45 seconds per game to earn points. Throughout the day, top scores were updated in real-time and displayed on a leader board visitors viewed by scanning a pop-up banner in the booth. Attendees re-visited the booth for a second and even third time just to check to see if their best score was still standing.
Industry Game Changer
For the paper and print industries and the brands they support, these types of augmented reality experiences are a real game changer. They open up new opportunities for print providers while giving brands new ways to create memorable experiences for their customers.
Combined with Synaps polyester papers, the tabletop display application is a no-brainer for bars and restaurants. Customers can scan the table top and launch an interactive game while waiting for their food or while waiting for the real game to start. It provides customers with endless entertainment and allows them to interact with others in the restaurant as well as the brand. It's just one of many ways Synaps polyester papers can bring interactivity to the point of purchase.
Try it for yourself. Nekoosa Coated Products/RTape Corp. will be at the ISA Sign expo, April 9-11 in Las Vegas, booth #1346. Or request samples of the tabletop display to play yourself by e-mailing email@example.com.
About Synaps Polyester Papers
Synaps is a next generation synthetic paper made from high grade polyester and high performance printable topcoat. The polyester film provides tear resistance, excellent dimensional stability and unmatched lay-flat characteristics, along with the look and feel of a luxury paper. Synaps polyester papers are a durable, cost-effective solution for demanding indoor and outdoor print applications and a great choice for menus, placemats, tabletop signs, change mats, banners, window graphics, POP posters, wall graphics and hanging signage. Offered in three products to fit your specific printing needs:
About Nekoosa Coated Products
Formerly the specialty papers division of 3M and Imation Corp., Nekoosa Coated Products became an independent company in 2005. As a leader in the industry, Nekoosa Coated Products pioneered virtually every innovation in carbonless papers since 1961. Today, Nekoosa Coated Products also offers an expanding portfolio of exclusive specialty products engineered for ever-changing printing technologies including synthetic substrates, premagnetized papers and pressure sensitive films.
Source: Nekoosa Coated Products.