MSP Integrates Wide-Format Inkjet Workflows into Production Operations
NEWARK, NJ—July 15, 2013—PriscoDigital and MSP have collaborated on the integration of wide-format inkjet technology into MSP’s offering to their customers. The recent addition of the HP Scitex FB700 wide-format inkjet press, Caldera Grand RIP+ and the Esko Kongsberg XN Automatic Cutting System provide an especially versatile production capability to MSP.
MSP added wide-format inkjet printing capability to its BlueSkyETO division. MSP is a full-service direct mail marketing company, offering printing, mailing, database development and management, along with tracking and reporting. From its inception in 1953, MSP has grown to become one of the most respected direct mail facilities in the country, mailing over 400 million pieces per year. Originally named Mailing Services of Pittsburgh, the company is known today as MSP and occupies a 150,000 square foot building in Freedom, PA.
According to Vice President of Business Development at BlueSkyETO Luke Teboul, “Our company is committed to delivering marketing execution excellence for our customers, and a caring work environment for our employees. Our commitment to excellence has yielded long-term relationships in markets such as retail, non-profit, hospitality, financial services and insurance.”
MSP believes that it is unique in its intelligent application of technology to streamline and automate workflows and processes to provide customers with tangible benefits, such as efficiency, lead-time reduction and cost savings. “This principle applies across our direct mail platform, our print-on-demand facility and our marketing automation division, BlueSky ETO,” said Teboul, who is responsible for digital sales at MSP.
The best example of MSP’s expertise in technology is BlueSkyETO, which develops sophisticated web-based marketing storefront solutions. These systems provide marketers and their channels with streamlined tools to communicate and enable them to efficiently order, customize and control marketing materials, while maintaining brand integrity—swiftly, cost effectively and without waste. Branded templates, content management, cost control co-op management and comprehensive reporting are the primary deliverables of BlueSkyETO.