MSP, BlueSky ETO, and HP Team Up for Seminar on Delivering a Multichannel Brand

PITTSBURGH—July 29, 2013—MSP and sister company BlueSky ETO will partner with HP to present a free educational seminar tailored to marketing and advertising professionals. With the goal of enhancing multichannel branding, the seminar will cover new solutions and technologies that empower companies to develop and deliver their brands for greater impact on their target audiences.

The seminar will be held on Sept 18, 2013, from 12:00p.m. to 5:00 p.m., with lunch provided, at the headquarters of marketing firm MSP in Freedom, PA (25 minutes north of Pittsburgh). The registration Website for the event is www.GamePlanMSP.com/18. More information is also available at (724) 987-6474.

“With the marketplace as competitive as it is now, the pressure is on for a brand to break through and engage customers, and that’s even more challenging when the brand is delivered over multiple marketing channels,” said Rich E. Busheé III, president of MSP. “So our goal in this seminar is to show what’s possible—and what’s possible now is amazing. This is a game-changer.”

Created around a football theme, the seminar is titled The Game Plan for your Brand to point out the actionable, hands-on nature of the information provided.

The professionals who register to attend will receive a free football-inspired Big Head diecut portrait that they can customize online with their own photos, colors, and name as they complete the registration information. The customized Big Head will highlight some of the digital printing, diecutting, and personalization capabilities that will be discussed and demonstrated in the seminar.

“From fully automated channel-marketing solutions to one-to-one marketing to breakthrough digital printing, the technology in this facility right now far exceeds anything else out there,” noted Luke Teboul, vice president of BlueSky ETO. “These are breakthrough solutions that will drive real results for
marketing and sales.”

The seminar is a half-day event to fit the schedules of busy professionals, and it will consist of four presentations:

1. Digital printing technologies, including Color-Logic special effects, real foil, white ink, variable data, and personalization.
2. Large-format printing and diecutting capabilities.
3. Engineered-to-order, internet-deployed marketing solutions to deliver brands across multiple platforms and channels.
4. One-to-one multichannel marketing solutions.

Each presentation will feature in-depth discussions, detailed question-and-answer sessions, and full demonstrations of the technology so that attendees will have the chance not only to learn about the solutions but also to see exactly how they work.

Attendees will also receive a Game Plan book for later reference that details all of the information provided in the seminar.

About MSP
MSP (previously known as Mailing Services of Pittsburgh), located just outside Pittsburgh, PA, is a full-service direct marketing firm that serves businesses and nonprofit organizations nationwide. MSP offers a complete range of services, from customized, cross media solutions and data processing to lettershop services, commercial and digital printing, and back end tracking and logistic services. As a leading direct marketing facility, MSP, founded in 1953, produces over 350 million pieces of mail per year in its 150,000-square-foot facility.

About BlueSky ETO
BlueSky ETO develops sophisticated Web-based marketing storefront solutions...Engineered to Order. These systems provide marketers and their channels with streamlined tools to communicate and enable them to efficiently order, customize, and control marketing materials, while maintaining brand integrity—swiftly, cost effectively, and without waste. Branded templates, content management, cost control, co-op management, and comprehensive reporting are our primary deliverables. We don’t create your brand, we help you deliver it consistently and seamlessly, wherever it needs to be. BlueSky ETO is the development and workflow automation arm of MSP, a full-service direct marketing firm serving
businesses and nonprofits.

Source: BlueSky ETO/MSP.