Moving Pop-Up Self Mailer Modification: 60-Second Fold of the Week
We love a good format modification, and this is a great way to add extra real estate to a favorite format of ours, the Simple Moving Pop-Up self-mailer. We've featured variations of this fold on episodes 282 and 491 — but graphics were limited due to its small scale ... until now.
This design by Staton Creative for client Mitsubishi FUSO Truck of America features the clever addition of an extra panel off the cover. Graphic Visual Solutions of Greensboro, N.C., produced almost 100,000 of these entirely by machine. Don't miss this creative and efficient dimensional mail format!
How was the Moving Pop-Up Self Mailer Modification produced?
Folding Style: Pop-Up
Design: Staton Creative
Print Production: Graphic Visual Solutions / Greensboro, N.C.
Client: Mitsubishi FUSO Truck of America, Inc.
Paper: 100 lb Gloss Cover
Size: Folded: 7x5˝; Flat: 30.875x5˝
Printing: Printed 4/4 Offset. Qty 86,000
Finishing: Diecut/Score, Machine Fold and Glue, Fugitive Glue (to seal)
Budget Rating: Low - Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
