Modified T-Cross Mailer Idea: 60-Second Fold of the Week
Before we hit our milestone 500th episode, we're sharing a creative modification to a T-Cross Mailer format. Designed by the team at Standard Textile for client Best Western Hotels & Resorts, and digitally printed by OneTouchPoint, this dual-purpose mailer/trade show handout mimics the woven pattern on a new line of towels, and stylishly showcases the product benefits with roll-down panels.
The design team used the T-Cross Mailer Variation from Foldfactory as a base, and modified the dieline to suit the concept. Great idea!
How was the Modified T-Cross Mailer Idea produced?
Folding Style: T-Cross Mailer Variation
Design: Standard Textile In-House Marketing Department / Cincinnati, OH
Print Production: OneTouchPoint
Client: Best Western Hotels & Resorts
Size: Folded: 8" x 6"; Flat: 22" x 17.875"
Paper: 100# Accent Opaque Text
Finishing: Die-cut, score, hand fold.
Printing: Digitally printed. 2,550 qty.
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.