Rock Communications/Colorfx Owner Buys Wisconsin Web Offset
DES MOINES, IA—October 31, 2013—The Mittera Group is pleased to announce the acquisition of Wisconsin Web Offset (WWO), a commercial web printing and finishing services company based in Brookfield, WI. With more than 45 years of print experience, Wisconsin Web Offset will further expand the geographic reach and service capabilities of the Mittera Group and its print divisions; Rock Communications and Colorfx.
"We are excited to partner with Wisconsin Web Offset and their customers to provide comprehensive communications solutions," said Jon Troen, president of the Mittera Group. "The addition of their Milwaukee-area plant will enhance our geographic reach, and expand our already robust manufacturing capabilities. Further, Wisconsin Web customers will now have access to a more complete set of marketing services such as design, photography, mail presorting and processing, as well as social and digital media marketing."
Pat Wood, CEO of Brown County Publishing, the former parent of WWO, also noted: “Essentially, WWO is a family owned company that will continue to be a family-owned company under the Mittera Group, except that the combination of the two companies will have a greater reservoir of resources from which to draw to better serve our customers and our employees.”
The Mittera Group is a family of media companies focused on delivering customized multichannel communication solutions to local, regional, and national clients. Member companies include Rock Communications, Colorfx, Sundog Studios, and Catchfire Media. Combined annual sales of the merged organizations will be approximately $95 million, with more than 650 employees operating in eight facilities.
Eisen Fox & Co., a Milwaukee-based M&A advisor, represented Wisconsin Web Offset in this transaction. “After searching extensively for the right partner, it became clear that the Mittera Group is an ideal fit for Wisconsin Web Offset,” relayed Vicki Fox, managing director at Eisen Fox. “They offer complementary services and have a strong sense of loyalty toward customers and employees. Keeping the printing operation and employees in place was particularly important to the Wood family, and the Mittera Group made that happen.”