MindFire to Showcase Marketing Automation Solutions at PRINTING United
As Mackenzi Farsheed, Director of Demand Generation and Marketing for MindFire, correctly observes, “Every printer needs to sell more print.” What most printers lack are “automated communication nurture and marketing programs” that generate leads by drawing their customers to them. Multi-channel solutions of this kind, says Farsheed, are precisely what MindFire will present to printers as an exhibitor at PRINTING United (Dallas, Texas, October 23-25, 2019).
MindFire has been developing marketing automation software for printers, agencies, and marketing service providers since 1999 and regularly participates in print industry trade shows. What makes PRINTING United different from other events, according to Farsheed, is that it will represent “a united front where all printers can come together in the common goal of learning to build their businesses” with the help of MindFire solutions.
These consist, Farsheed says, of templated software tools that enable printers to have lead-producing inbound marketing programs up and running “within one hour” after inputting basic information. MindFire also has software, resources, and training for printers that want to expand their services to sell multichannel marketing campaigns, including direct mail and print along with digital channels such as the web, social media, and mobile, to their own customers.
And because some people simply don’t have the resources or the time to do this for themselves, companies can also leverage MindFire’s in-house agency services team to execute their marketing programs on a one-off basis or as their full-service marketing team for ongoing marketing and communication.
Farsheed says that as an exhibitor of products and services with this kind of broad-based appeal, MindFire appreciates the fact that unlike other trade shows, PRINTING United doesn’t focus on just one segment of the industry or on a narrow spectrum of customers.
A new event from the Specialty Graphic Imaging Association (SGIA) and supported by NAPCO Media, PRINTING United will carry on and broaden the mission of SGIA Expo, the industry’s premier showcase for graphic and visual communications. PRINTING United accomplishes this by offering a new perspective on profiting in segments from garment to graphic, packaging to commercial, and industrial to in-plant. BRAND United, a co-located educational event, complements the experience with content aimed at brand owners and other customer audiences.
PRINTING United’s theme of convergence – the ability that technology now gives print service providers to branch beyond their core businesses into new and profitable graphic markets – is one that rings true with MindFire. “’Convergence’ in this definition is exactly what MindFire is all about,” Farsheed declares. She says printing companies that learn to master non-print marketing channels with MindFire’s help “literally transform their businesses” as a result.
MindFire's innovative marketing automation software allows print and marketing professionals to create highly personalized marketing workflows, orchestrate direct mail, email, mobile and social media, automate drip-and-nurture sequences, and track performance with comprehensive analytics. Thousands of clients across two dozen countries worldwide depend on MindFire’s powerful automated marketing platform, comprehensive customer training, and unmatched customer service to manage tens of thousands of cross-media marketing campaigns annually.
About PRINTING United
PRINTING United, a new event owned and operated by SGIA in partnership with NAPCO Media, will launch in Dallas, Texas, October 23–25, 2019. Focusing on the opportunities presented by the convergence of printing technologies and markets, PRINTING United will cover print and finishing technologies in industry segments from garment to graphic, packaging to commercial, and industrial. Its objective is to convey all components of integrated solutions to satisfy virtually any client need.