Poster Series Proves Classic Hit for Meyers —Michelson
Further renditions capture other life moments. But, in Meyers’ most recent poster (above top)—now the eighth in the ongoing series—perhaps the wedding bloom has begun to wilt a bit, as depicted by the husband staring longingly from their 1961 Chevy Impala at the young female carhop roller skating by at a drive-in.
People now keep asking when the next poster will be printed, if they’ve chosen the next classic car yet, and even want to know when the couple will start having kids, Dillon informs. Meyers has already done reprints, but still needs to go back on-press for more.
Its trip down memory lane in a series of vintage car imagery continues to build customer excitement and drive home the large-format printing capabilities of Meyers. Like the unfolding story of the fantasy couple shown in the printer’s ongoing poster series, sometimes a clever self-promotion campaign really can take on a life of its own. PI
- manroland Inc.