THEY SAY the best marketing campaigns are those that, over a period of time, seem to take on a life of their own. Such is the case with the series of vintage automobile posters created by Meyers—a point-of-sale, signage and label specialist based in Minneapolis—to promote its large-format sheetfed printing capabilities. When brothers Mark, Chris and David Dillon acquired their first large-format sheetfed press in 1995, they wanted to create a print promotion that would drive home the potential of the new six-color, 63˝ MAN Roland with UV coater to customers and prospects. Although at first tempted to produce a poster utilizing the full
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