Study Shows 14 Million QR Codes Scanned in June
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RESTON, VA—A study compiled by comScore Inc. on mobile QR (Quick Response) code scanning found that in June, 14 million mobile users in the United States (6.2 percent of the total mobile audience) scanned a QR code on their mobile device.
The study, based on data from comScore's MobiLens service, found that a mobile user who scanned a QR code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100,000 or above (36.1 percent). The study analyzed the source and location of QR code scanning, as well, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging, doing so while at home or in a store.
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