MediaExx Announces Innovative Marketing as a Service Solution
WESTPORT, CT—Sept. 7, 2011—MediaExx (MX), a new company offering customized marketing services to subscribing companies, announces the pre-launch of its new Marketing as a Service (MaaS) solution for small- and mid-size businesses. MediaExx will officially launch at GRAPH EXPO, Sept. 11–14, 2011, at McCormick Place in Chicago.
In the past 20 years, the number of marketing and promotion media channels that businesses must use to reach their clients and prospects have increased dramatically. It is imperative to understand which channels—and which combination of channels—provide the best opportunities to reach fragmented target audiences. That knowledge, and implementing an effective marketing plan for each and all of them, require a combination of effort, diligence, and persistence beyond what most small businesses can afford in time or money.
Since small- and mid-size business owners and executives concentrate on the daily operations of their business, they rarely have the time to create and implement a comprehensive and consistent promotion plan using multiple traditional and new media. However, MediaExx can.
With MediaExx’s MaaS subscription program, small and mid-size companies and sole practitioners gain low-cost access to proven experts in marketing and media, specific to each company’s own needs. The MediaExx planners—called “MediaExxperts”—assess and analyze companies’ business objectives and needs, create a tailored marketing plan, develop a budget, implement the plan, and deliver affordable results on time and within budget.
Advantages for MediaExx subscribers include access to experienced guides, leading the way through a constantly shifting media and marketing channel landscape. Marketing as a service also frees time-strapped company principals and executives to concentrate on the details of running their businesses. They can be secure in the knowledge that their MediaExxperts are working behind the scenes to deliver measurable results.
“MediaExx offers the best-budgeted and best-integrated marketing projects from experienced industry professionals,” says Mark L. Myers, founder of MediaExx. “What’s the difference between acceptable and outstanding? Cookie-cutter marketing vs. custom-designed solutions? Sales and profits? That difference is MediaExx.”