McDonald’s Orders Up Augmented Reality Experience Tied to ‘Avatar’
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“Augmented reality does more than engage customers – it enlightens and entertains as well,” he said. “We’re as excited about the upcoming release of ‘Avatar’ as moviegoers worldwide, and this promotion with McDonald’s extends both the trailer and the energy building around the film. We’re absolutely thrilled to be part of this, and to offer a technology that conveys to consumers the magic of the movie.”
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