McDonald’s Orders Up Augmented Reality Experience Tied to ‘Avatar’
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During the month and into January, product packaging in the U.S. for Big Macs will feature an AR “Thrill Card” on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated “Thrill Card” becomes a portal into three unique, immersive Pandora environments — the Pandoran Rainforest, the Hallelujah Mountains and the Tree of Souls.
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