McDonald’s Orders Up Augmented Reality Experience Tied to ‘Avatar’
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“The McDonald’s/Avatar promotion delivers augmented reality on an unprecedented global scale,” said Bruno Uzzan, CEO, Total Immersion. “It’s by far the widest use of AR we’ve ever seen, potentially touching hundreds of millions worldwide. At the same time, it signals the arrival of digital experiences, to complement durable goods in the marketplace — a trend we expect will accelerate in the months and years ahead.
0 Comments
View Comments
Related Content
Comments