Clever Closed Two-Way Angled Gate Mailer: 60-Second Fold of the Week (Video)
This week's selection is a mix of creative format, great design and variable data personalization technology. From our friends at Allied Printing Services in Manchester, Connecticut, comes a fabulous targeted mailer for parents of accepted students at University of Hartford.
The piece is intended to "close the deal" with parents, featuring gender-specific image personalization, name personalization and lots of valuable and relevant key statistics. The format is unique with an angled cover, opening to angled gate panels that open in two directions on the inside. Designed by 160 over 90, this creative and engaging mail piece is a real show-stopper!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.